Designing Product Packaging For Smes
Design a product packaging is one of the important factors that determine the success of a product in the market. If a product using the product packaging that is pretty unique and interesting, then the consumer will not hesitate to glance at the product you are selling and decided to do a purchase transaction.
kemasan snack ringan if the products that you use kemasn look unattractive, it’s usual in the market and does not match the target market that you snap, then do not please the consumers are interested in buying it. Even to see it any time consumers will feel less interested.
In order to avoid it to happen on a product you are selling then it is important for the business person paying attention to product packaging design to provoke the curiosity of consumers against a product belongs to you. Create a product packaging is indeed needed a high creativity, here are tips to success-designing product packaging for SMEs to look attractive and hard-selling market.
First, unique and creative. If you as a business person wants your product considered by many consumers, then make a bundle with seunik and sekreatif as possible. For example, a breakfast cereal packaging is often include games, puzzles and mazes, etc to encourage consumers to buy the product you are selling.
Second, be careful in the selection of fonts and colors. The color for a product packaging should be adjusted to the type of product sold. Or, if a company already has a corporate colour as characteristic, then the colors can be applied on a product packaging. Make sure that you use a font as well as the right color and contrast.
Third, make sure the labels easier to read. Some consumers will definitely first read information about products they will buy, because they want to know whether the goods would they be true. Then, it’s been so business tasks to ensure that the consumer is able to read the information that you enter in the product packaging. Here’s how by making sure the size of the fibers form of font used is clear and easy to read.
Fourth, make use of the image. Most people are very easily influenced by things that can be digested by the five senses. In terms of product packaging, the stimulation of the most digestible of consumers was the visual stimuli. Therefore, it would be nice if you include pictures or visual design that draws on the packaging of your product.
Fifth, the image corresponds to the product. Pictures, colors, fonts and shapes of packaging shall be in accordance with the form of the products sold. For example, don’t ever put the dogs on packaging design of products to hotdogs. It could have been misleading the consumer and they don’t want to buy a product you are selling because they think that the hotdogs are dog food or food made from dog meat.
Sixth, use language appropriately. Choose the language that corresponds to the product you are selling. At times like this, consumers are now very difficult to be reassured if only with beautiful pictures only. Besides an interesting picture, they also need a lot of information and appropriate. You as a business person should be careful in use of language, including in terms of spelling and grammar. Not rarely the consumer will judge a quality product from the language you use and include in the packaging of the product.
Seventh, comfort. That is no less important and should not be forgotten in designing product packaging is the packaging make sure that the products you are using are easy and comfortable to use.
Eighth, looks sturdy and tough. One of the principal functions of a product packaging is to protect the product. And for consumers, the safety of a product is very important and cannot be ditawar-tawar anymore.
Ninth, it is easy to open. Make product packaging that is easy to be opened so that the consumer will not be hassle when going to open it.
So some tips to success-designing product packaging for SMEs we can inform, may be useful and inspire you in designing product packaging. And never forget to make a product design that is simple yet striking in order to be able to attract consumer interest and choose packaging design products that are easy to identify consumers of different ages. Salam success!